Client
Urban Threads
Industry
Retail
We built
Win-back emails
Live in
2 weeks
Urban Threads is an online clothing brand. Most customers bought once and never came back, and the team had no time to run personal campaigns.
Their email list was growing, but it wasn't turning into repeat sales.
Only 12% of customers ordered again
One generic newsletter a month
No data on why customers didn't return
We built automated win-back workflows that send personal emails based on what each customer bought, when they bought it and what's back in stock.
Every message is written in the brand's voice and tested before it goes live.
Personal emails based on purchase history
Back-in-stock and size alerts
Win-back offers timed to each customer
Weekly results in a simple dashboard
Customers come back without the team lifting a finger, and every campaign is measured.
38% more repeat orders
Repeat customer rate from 12% to 17%
Email revenue up 2.4×
It feels like we hired a whole retention team, without hiring anyone.
Hanna Berg · Co-founder, Urban Threads
The service behind this result
