Small team.
Close to every client.

We’re a remote team of automation builders who stay in your time zone, answer in plain English, and look after everything we build long after launch.

Where our team works
  • London · Sam, founder
  • Dublin · Priya, operations
  • Berlin · Jon, voice AI
  • Lisbon · Ade, integrations
  • Barcelona · Maya, design
  • Toronto · Lena, support
  • New York · Raj, data
  • Austin · Leo, builds
Sam Carter, founder of Obvious

A note from our founder

“I started Obvious because I watched good businesses drown in small, repetitive work. We don't build software for its own sake. We give owners their evenings back, and we stay to keep it that way.”

Sam Carter

Founder · London

Not how agencies
usually work.

  • The usual way: Hourly billing that keeps growing

    How we work: Fixed prices. No surprises.

  • The usual way: Set it up and disappear

    How we work: A human checks every automation.

  • The usual way: Automate everything, just because

    How we work: Only what saves real hours.

  • The usual way: Locked into their platform

    How we work: You own everything we build.

By the numbers.
Counted, not guessed.

48,210

48,210

48,210

Hours given back to owners

1,240

1,240

1,240

Automations running today

99.98%

99.98%

99.98%

Uptime, last 12 months

<2h

<2h

<2h

Average human reply

The team.
Eight builders.

The people who design, build and look after your automations. No account managers.

Sam Carter

FounderLondon

Sam Carter

FounderLondon

Sam Carter

FounderLondon

Hanna Berg

OperationsDublin

Hanna Berg

OperationsDublin

Hanna Berg

OperationsDublin

Jon Mills

Voice AIBerlin

Jon Mills

Voice AIBerlin

Jon Mills

Voice AIBerlin

Ines Vidal

Client leadLisbon

Ines Vidal

Client leadLisbon

Ines Vidal

Client leadLisbon

Tom Reyes

IntegrationsToronto

Tom Reyes

IntegrationsToronto

Tom Reyes

IntegrationsToronto

Kofi Mensah

DataNew York

Kofi Mensah

DataNew York

Kofi Mensah

DataNew York

Lily Hart

DesignBarcelona

Lily Hart

DesignBarcelona

Lily Hart

DesignBarcelona

Leo Grant

BuildsAustin

Leo Grant

BuildsAustin

Leo Grant

BuildsAustin

We plug into
what you already use.

No new software to learn. We connect the tools your team opens every day.

HubSpot: New leads answered in under a minute
HubSpot: New leads answered in under a minute
Gmail: Replies drafted in your voice
Gmail: Replies drafted in your voice
Google Calendar: Bookings land straight in the diary
Google Calendar: Bookings land straight in the diary
Calendly: Reminders sent, no-shows cut
Calendly: Reminders sent, no-shows cut
Stripe: Invoices chased until they're paid
Stripe: Invoices chased until they're paid
Xero: Payments matched every night
Xero: Payments matched every night
QuickBooks: Receipts filed without typing
QuickBooks: Receipts filed without typing
WhatsApp: Customer questions answered 24/7
WhatsApp: Customer questions answered 24/7
Slack: A daily summary for your team
Slack: A daily summary for your team
Twilio: Every missed call gets a text back
Twilio: Every missed call gets a text back
Salesforce: Deals updated after every call
Salesforce: Deals updated after every call
Notion: Meeting notes written up for you
Notion: Meeting notes written up for you

How should Samreach you?

Pick whatever’s easiest. Sam will be there on time, either way.

Sam Carter, founder

Sam Carter, Founder

“You’ll talk to me, not sales.”

Monday 5 Jan · 9:00am
How should Sam reach you?

How should Samreach you?

Pick whatever’s easiest. Sam will be there on time, either way.

Sam Carter, founder

Sam Carter, Founder

“You’ll talk to me, not sales.”

Monday 5 Jan · 9:00am
How should Sam reach you?

How should Samreach you?

Pick whatever’s easiest. Sam will be there on time, either way.

Sam Carter, founder

Sam Carter, Founder

“You’ll talk to me, not sales.”

Monday 5 Jan · 9:00am
How should Sam reach you?
Obvious

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Obvious

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